Many months ago, prior to this year's annual STC conference, I had been privately expressing my displeasure with STC. For many personal reasons, I was not getting value from the organization. I've been a member for 14 years or so, previous membership manager, web master, and volunteer. During my time as membership manager for the [...]
Breadcrumbs and Broomsticks
Online Help is the New Three-Ring Binder
MadCap Flare: First Impressions

I've started the migration to MadCap Flare. I chose a simple project for my first one, a short story. See? I do use FrameMaker for everything. I wanted to submit a short story to a contest that ended last month. I had these templates for manuscript submission I've been using for years. MadCap claims Flare [...]
My Namesake Rocks His Résumé
Presidents and Capitals

What's up with the President becoming the "president"? I had this sneaky feeling that something had changed since second grade, when they wheeled a TV into my classroom and had to let it warm up for 30 minutes so I could see Carter's inauguration. I was told then if it's the President of the United [...]
1931 Tech Writing Book Proves Engineer Vs. Writer War Wasn't Started by Me
Why I Want to Bust a MadCap in Adobe's Ass
Cliche 2.0
Be afraid, very afraid of the return of the cliches. Just when you thought it was safe to go back in the water, business cliches have returned with a vengeance. Still reeling on the heels of the "monetize" comment from the previous post, I have decided to raise the red flag. The cliches where never [...]
Who'd a Thought Customer Service Was Important?
I love the way this article frames the issue of cross-selling within the context of customer service. The real news is that there are companies out there clueless enough still provide substandard customer service and wonder why their sales are low. The survey highlights three behaviors that representatives do not execute, but which customers would [...]








Unrest by Parkway Drive