In the future, Apple Computers will be studied for their ability to continue to innovate new products against expectations. With the new iPod, Apple keeps on invoking technolust.
The new video iPod, available in black or white, will be able to play video and podcasts. A 30-gigabyte version will sell for $299 and a 60-gigabyte, $399. Extra features on both versions include a clock, a calendar that Jobs said never looked better, a stop watch and a screen lock.
"It's really very beautiful and very thin," Jobs said at the much anticipated news conference.
Apple has been riding high on the success of its iPods, which helped quadruple the company's profits last quarter.
In the last fiscal quarter, the iPod accounted for nearly a third of Apple's revenue; Macintosh computers, Apple's historical core product, accounted for about 44 percent with 1.2 million units sold.
Who wouldn't want to run a company that gets so much coverage over a new product line and people buy just because it's cool? Apple has much to teach the rest of us on how to develop and release products.
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